NoMoreGears

About: blog

It does not happen often that you can help introducing a completlely new technology and product into the market. That is a rare and unique opportunity. Introducing the NuVinci technology into the bicycle, LEV and other mobility sectors is a real adventure and often great fun. This blog is about that adventure. The story on how the technology is being developped and build and how it slowly (?) but steadily appears in the market. It is about bicycles, mobility, NuVinci and anything in between.

This is a personal blog and not a corporate blog. So everything in here is personal and should seen in that way. I meet so many great people and companies on my travels, I get so many questions, there is so much happening, that this is a way to reach out to everyone interested in the NuVinci variators.

About Me

I represent ATC, the manufacturer, and help establish the NuVinci product in the various markets. I love bicycles and have a passion for LEV’s. Both are the answer to a lot of the current problems: health, pollution and mobility.

Before that I have been working in marketing and have been living in Holland, Spain, London and San Francisco.

It is interesting to work again with the bicycle industry. Before this I have been actively involved in sports marketing (including cycling) and was the European Director of Marketing for Giant for a while.